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This bar graph shows the annual salary for Social Media Managers.
Data sourced from O*NET Online, provided by the BLS Occupational Employment and Wage Statistics wage estimates.
This line chart shows the projected job growth over 10 years for Social Media Managers.
Projected Growth Rate in Job Openings by 2031: 6%
Data sourced from CareerOneStop, provided by the U.S. Department of Labor.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Interested in harnessing the power of social platforms to build brands and engage with audiences? Becoming a social media manager could be the perfect career path for you. Here's how to set yourself up for success in this dynamic role.
First and foremost, get clear on what a social media manager does. You'll be responsible for:
To excel as a social media manager, you'll need a mix of creative, analytical, and communication skills. Work on developing:
Showcase your skills by building your own social media profiles:
While not always required, some employers prefer candidates with a degree or certification in a relevant field:
Hands-on experience is invaluable. You can gain experience by:
The world of social media is ever-changing. Keep learning by:
Networking can lead to job opportunities and professional growth. Engage with other professionals by:
When you're ready to apply for jobs, make sure you:
By following these steps, you'll be well on your way to becoming a skilled social media manager who's ready to take on the digital world. Remember, continuous learning and adaptation are key in this field, so always keep an eye out for new trends and opportunities to grow professionally.
While there isn't a one-size-fits-all educational path for social media managers, certain educational backgrounds can be beneficial:
Yes, there are several key skills that are essential for success in this role:
Relevant experience is crucial for securing a position as a Social Media Manager:
Several certifications can help you stand out in the field:
Consider obtaining certifications that align with your career goals and the needs of potential employers.
Staying current in this rapidly evolving field involves:
Career advancement can take various forms, such as:
Freelancing is indeed a popular option:
Remember that freelancing requires entrepreneurial skills such as client acquisition, pricing strategy, and self-management.